Mario Badescu Rebrand

Mario Badescu is a classic skincare brand. This refresh aims to rebuild trust after controversy on nondisclosure of ingredients used in the company’s products, as well as highlight sustainability efforts by switching to glass packaging that can be reused or recycled. The consumer of this brand consists of younger generations that are concerned about the environment and what they can do as consumers to decrease their impact. The rebrand uses a deep green that holds true to the original brand and symbolizes all of these changes the company is making to better itself as a brand and at the same time helping them sell more product.

This project was created for an academic course at Bowling Green State University.

Rebrand Campaign; N/A